« Lean » Commercialization
A never before seen program for our customers
The Novatech Group continues to innovate and implement best business practices. For several years, the company has implemented a daring program of « Lean » Commercialization whose goal is to revisit its marketing practices based on the world class standards of excellence. Inspired by the « Lean » vision of the Toyota model and based on best practices of world class commercialization, the Lean Program of Excellence in Commercialization is an original and reliable approach which allows for the rapid and efficient transformation of the company’s business model. The program’s approach and tools are innovative and practical. They focus as much on enhancing company performance in the short term as on developing skills and internal capacities for commercialization that are too often ignored. This program creates a value advantage for the Novatech Group’s customers.
A key element of the approach is the mapping of a customer value chain. This is carried out through the visits of sales representatives, sales directors or the vice-president of sales/marketing as well as by customer service management. The analysis of this mapping allows the required actions plans to be created. This is then centralized in an annual action plan that indicators the activity, the person responsible, the due dates and the indicators for success to be measured by the customer.
Innovation
A long list of successes
The Novatech Group has innovation in its blood! Novatech has achieved several firsts in the industry: the first maintenance-free doorglass frame, a patio door with internal mini-blinds between the two glass panes (again maintenance-free), a plastic superior to PVC that resists the heat created by the greenhouse effect caused by storm doors, etc. Two other firsts were the Novasecure door built specifically to house a multipoint locking system, increasing security and waterproofing and decreasing air infiltration, and the revolutionary Elevation venting unit, which is ergonomic and opens using one finger only, aided by a balancing system. At the Novatech Group, innovation is much more than a commitment-it is inevitable! The objective is clear for the directors of the Novatech Group: Being the Canadian leader in the doorglass and entry door market by focusing on innovation, value to the customer, product quality and sustainable development.
Innovation center
Since its beginning, the Novatech Group has tirelessly strived to bring tomorrow’s solutions to market today. This is possible because of a commitment on the part of management to a continuous review of both the company’s and the employees’ processes which allow it to continuously improve on the way things are done today. One way the Novatech Group is working towards this commitment is in the creation of an innovation center where the engineering and marketing teams are working together in order to encourage synergies. This results in the development of tomorrow’s products today.
